Senior UX Engineer · Product Experience Designer
About Fazil Ali
I am Fazil Ali, a Senior UX Engineer and Product Experience Designer. I help organisations and product teams shape clearer product flows, interfaces, and frontend-ready HTML/CSS experiences.
Independent client work began in January 2018. Since 2021 I have operated through Branforge Creative Strategies LLP, a small professional practice for focused UX/UI and frontend contract support.
How I work
- Product-first Understand the workflow before designing screens.
- Frontend-aware Design decisions consider layout, responsiveness, states, and implementation.
- Calm collaboration Clear communication, practical trade-offs, and documented decisions.
- AI-assisted Tools such as Cursor, ChatGPT, and Claude support ideation and build speed without replacing UX judgement.
Good fit
I usually work best with
- SaaS and enterprise product teams
- Internal tools and dashboards
- AI-enabled platforms
- Agencies needing senior UX/frontend support
- Founders or PMs who need product clarity before development
My focus is product UX and implementation-ready interfaces, rather than standalone branding or decorative design.
Tell me what your product is trying to improve.
A short note about the challenge is enough to start.
Credentials and project history are on the resume. Delivery evidence is in case studies.